Insurance

Insurance rebranding project starts first quarter 2017

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Mrs Ebelechukwu Nwanchuku (2nd left) and other committee members at the event.

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Chuks Udo Okonta

Insurance operators have moved the takeoff date for the industry’s rebranding project to first quarter 2017, Inspen can report.

The project which was initially billed to commenced this month, was clogged by financial challenges. The operators have hinged the project on financial contributions from members, but the targeted date could not hold due to the inability of some operators to meet their financial obligations.

Briefing journalists today, after the Insurers Committee meeting in Lagos, the Head Corporate Affairs, National Insurance Commission (NAICOM) ‘Rasaaq ‘Salami; said the project would kickstarts in first quarter 2017. He noted that by them, all necessary requirements to make the project successful would have been put in place.

Insurers have adopted the rebranding initiative as a vehicle to transform their business. They resolved to propel the multi-million rebranding campaign through radio and social media channels.

The Chairman Sub Committee on Publicity and Communication of the Insurers Committee, Hassan Oye- Odukale, said the committee has adopted the proposal submitted by the a consultant, stressing that the initiative would be reviewed quarterly to access the performance.

The Vice Chairman Sub Committee Publicity of the Insurers Committee, Ebelechukwu Nwanchuku, said getting the youths to embrace insurance is the core mandate of the campaign, adding that operators hope to take the campaign to schools to enable them educate pupils on the need for insurance.

She also noted that the operators are eying the highly mobile individuals who need insurance to secure their future.

She posited that in line with the campaign, the operators have also resolved to improve on their service delivery, adding that the body have decided to pull resources together to pursue a robust and well coordinated awareness campaign.

Nwachukwu, maintained that all necessary channels would by used to drive the campaign, adding that the youth market remains a veritable haven for insurance growth.

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