NIA launches Wetin You Carry campaign

From left: Controller/Head, Human Resource, Administration and Corporate Communications, Nigerian Insurers Association, Davis Iyasere, Director-General, Mrs. Yetunde Ilori and Controller, Information Technology, Research & Statistics, Mrs Bola Omole at the event.

* Deploys kitted Insurance Squad

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Chuks Udo Okonta

The Nigerian Insurers Association (NIA) has launched a campaign tagged, Wetin You Carry? Which is aimed to educate motorists on the need to secure their vehicles with genuine insurance policies.

The Director-General of the NIA, Mrs. Yetunde Ilori at a media launch of the campaign today in Lagos, said the association would from October 2, 2019, deployed a team of 33 persons, known as Insurance Squad, who will be kitted, to all parts of Lagos State to educate the public on the benefits of possessing genuine motor insurance covers.

She posited that the association desires to put the slogan, Wetin you carry? on the lips of everybody, adding that the slogan is not meant to extort something from people, but to enquire from them whether they are carrying genuine policies or fake.

Mrs. Ilori maintained that the campaign is not geared towards enforcement, but to let people understand that they can have genuine policies that could give them rest of mind in times of incidence.

She posited that the campaign would be driven through different platforms, such as billboard advertorials, media and digital and that the pilot scheme would commence from Lagos and later extended to other states.

“We are going to be seen on the road from October 2, and we are deploying personnel we call Insurance Squad. We have engaged 33 people for this. The plan is to cover the entire Lagos State, over a period of one month. They would be kitted and interact on a friendly manner with motorists, telling tell the nature of their insurance whether it is genuine or about to expire. Details of the policies would be derived from the USSD code,” she said.

According to her, whilst the campaign runs, the association would also launch a unified platform that would enable people buy insurance with ease. “The platform would have an application that would showcase all the insurance companies and this would enable people buy insurance with ease and help weed out fake. The platform would also provide opportunities for people to lodge their complaints,” she said.

She noted that the NIID remains one of the best ways to curb fake motor insurance policy, adding that to help vehicle owners to easily verify the genuineness of their policies, the insurance industry introduced the Unstructured Supplementary Service Data (USSD) code *565*11#.

According to her, awareness on usage of USSD code *565*11# is really gaining more ground as people daily rely on it to settle issues bothering on genuineness of their policies.

She noted that presently 2.5 million vehicle insurance policies have been uploaded on the Nigerian Insurance Industry Database (NIID), adding that the Wetin You Carry? campaign will shore-up the number as as more people are expected to embrace insurance owing to the education they are going to acquire from the Insurance Squad.

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