Pension

Premium Pension unveils new brand identity, mobile app

The new logo

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Chuks Udo Okonta

Premium Pension Limited, Nigeria’s fastest growing pension fund administrator, has announced a major rebranding to better reflect the company’s evolved positioning as a future-focused organisation, actively growing their members’ wealth so they can embrace their golden years.

The Chief Executive Officer (CEO) of the firm Umar Sanda Mairami, at the launch yesterday in Lagos said the new look of the brand is a final step in a transformation that includes a revamped technology infrastructure designed to provide a ‘premium experience’ for its customers.

The event provided an opportunity for the brand to unveil its new logo and brand promise. The occasion afforded the audience a sneak on the multi-stakeholder app, which is set to revolunise the pensions industry. Guests at the event were also updated on the recently introduced micro pension product, aimed at small business owners and the blue collar sector.

From left: Executive Director Business Development South & Strategy, Premium Pension Limited, Mrs. Kemi Oluwashina; Managing Director/Chief Executive Officer Umar Sanda Mairami and Executive Director Business Development North & Investment Kabir Ahmed Tijjani at the event.

“The renewed and refreshed Premium Pension is a delicate blend of the old and the new. Whilst we will continue to provide premium returns to our customers who have been with us over the years, we are conscious of the needs of the new generation and have designed products specifically for their lifestyle, to ensure they can look forward to and then enjoy their golden years,” Mairami said.

Alongside the logo unveil is an advertising campaign, which also features the brand’s new theme song, which is set to run across the country from the September 26, 2019.

The Executive Director, Business Development South & Strategy Mrs. Kemi Oluwashina; said the company has raised the bar in the pension industry with the unveiling of the app and other giants strides, stressing that the app would give full access to customers of the company, who she referred as member’.

She implored the public to download the app and use it to interact with the firm, stressing that the app also has features that would help the firm’s retirement savings accounts holders update their data in line with the ongoing pension industry’s data recapturing exercise.

Premium Pensions is a leading pension fund administrator, that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 2005, the firm is headquartered in Abuja and maintains offices in major cities around the country.
Visit the website ​https://premiumpension.com/​ for more details.

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