Rex Insurance flags off retail street storm in Yaba Lagos

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Chuks Udo Okonta

Rex Insurance, a leading player in Nigeria’s insurance sector, took to the streets of Yaba and the environs in Lagos recently, with its flagship Retail Street Storm, a bold grassroots initiative aimed at demystifying insurance and promoting policy adoption among everyday Nigerians.

The Retail Street Storm is a strategic initiative designed to raise awareness about insurance, promote policy adoption and strengthen the presence of Rex Insurance within the community.

During the activation, representatives from the Retail Business Department, in collaboration with the Brands Team, engaged directly with residents, market vendors, and commuters to deliver practical education on the value of insurance and Rex flexible and affordable products.

According to the Managing Director/CEO of Rex Insurance, Mrs. Ebelechukwu Nwachukwu, the Retail Street Storm is an initiative aimed at simplifying insurance with the objective of making it more accessible to everyday Nigerians.

“Insurance is not just for big businesses or the elite, it is for everyone”, said Ebelechukwu B. Nwachukwu. “The Retail Street Storm is part of our mission to take insurance to the streets. We are meeting people where they are; in the markets, on the roads, and in their communities to show them that insurance is simple, affordable, and essential. Our retail business is a core part of what we do, and through this initiative, we are showing our commitment to reaching everyday Nigerians and making insurance accessible to all”.

The campaign kicked off in Yaba, with activities extending to surrounding areas including Sabo and Jibowu. The team engaged directly with people in busy streets, markets, and bus stops across the area. People in the area responded positively to the outreach, recognizing the company’s efforts to simplify insurance and make it more accessible and relevant to everyday life.

The Retail Street Storm will continue in other major cities, with Ibadan, Port Harcourt, and Abuja scheduled in the coming weeks. Each city will host activations tailored to its distinct target audience, ensuring that our insurance solutions and messaging effectively address the specific needs of each community.

Rex Insurance invites all residents in the cities to join the movement and experience firsthand how insurance can empower and protect their future.

Rex Insurance is a customer-first insurance provider dedicated to offering accessible, reliable and innovative coverage that simplifies the insurance experience with a broad portfolio that includes Motor, Fire, Agric, Marine, Aviation, Energy and Personal Insurance. Rex is focused on protecting what matters most to individuals, families, and businesses with policies tailored to meet their diverse and evolving needs across the country.

About Rex Insurance Limited

Rex Insurance Limited (Rex) is licensed by the National Insurance Commission (NAICOM) to offer the full range of general and special risks insurance products to the insuring public. With decades of experience in the Nigerian market, Rex Insurance has an enviable reputation for technical competence and financial strength.

With a vision of being the “Preferred Nigerian Insurance Company”, our strategic direction within the next 5 years is to focus on growth and profitability with the aim of growing the company’s gross premium written and be amongst the Top-Top-Tier general insurance companies in the market.

Operating from twelve (12) business locations nationwide to ensure maximum outreach and accessibility, we have an unwavering dedication to our core values of Resilience, Efficiency, eXellence, Integrity & Teamwork (REXIT).