Members of Insurers’ Committee at the event
Leave a comment and share
Chuks Udo Okonta
Insurance operators have agreed to raise 50 per cent of the funds for the industry’s rebranding project from companies gross premium income, and the balance 50 per cent, shared evenly amongst themselves.
Addressing Journalists, today after the November Edition of the Insurers’ Committee meeting in Lagos, the Managing Director, Custodian & Allied General Insurance Limited, Toye Odusi, said the operators have all agreed to comply with the resolutions to ensure that the project commences in first quarter 2018 as planned.
He noted that the National Insurance Commission (NAICOM); Nigerian Council of Registered Insurance Brokers and other trade groups have also agreed to support the project financially.
According to him, most insurance companies built in their contributions into their 2017 budget, stressing that the contributions would start before the end of this year, while the total sum would be pooled together in the first quarter.
He maintained that the rebranding initiative would be driven via social media, print and electronics, adding that greater attention will be on the social media due to the youth population.
From left:Director-General, Nigerian Insurers Association (NIA) Mrs Yetunde Ilori; Managing Director, Custodian & Allied General Insurance Limited, Toye Odusi and Head, Corporate Affairs NAICOM, Rasaaq Salami at the event.
The Director-General, Nigerian Insurers Association (NIA) Mrs Yetunde Ilori, said the rebranding project would not be product based, but a general awareness campaign on benefits of insurance.
She noted that the campaign is geared towards encouraging Nigerians to rely on insurance even as they make adventures. She said the industry hopes to use the campaign to encourage Nigerians to pursue their visions vigorously with the assurance that insurers are always ready to support their dreams.
