Leave a comment and share
Chuks Udo Okonta
To mark World Malaria Day 2022, AIICO partnered HACEY Health Initiative to tackle the menace through an awareness campaign in local communities spread across Lagos, Oyo and Rivers States in Nigeria.
A statement by the firm’s Head, Strategic Marketing & Communications, Segun Olalandu, said in line with theme for the year ‘Harness Innovation to Reduce the Malaria Disease Burden and Save Lives’, the objective of the campaign was to improve women’s knowledge, attitude and practice, particularly among pregnant women, nursing mothers and mothers in vulnerable communities.
500 women, their families and community leaders in the most endemic communities were directly engaged and were beneficiaries of the donation of long-lasting insecticidal nets.
The campaign was executed leveraging the primary healthcare institutions in the communities. In Lagos State the public health centers at Oke-Eletu – Ikorodu Local Government Area, Bola Tinubu – Alimosho Local Government Area and Agbowa – Epe Local Government Area were strategically targeted.
The programme, which was run concurrently, also took place in two Local Government Areas each in Oyo and Rivers States. Door-to-door sensitization campaigns were conducted within the neighbourhood of the health centers with a reach of about 4,000 people.
According to the World Health Organisation (WHO), the life-threatening disease had about 241 million cases worldwide in 2020. It has continued to be a significant public health challenge in sub-Saharan African which accounts for about 93 per cent of global cases and 94 per cent of all malaria-related deaths.
Mrs. Abimbola Shobanjo, the Head, Corporate Responsibility and Sustainability at AIICO Insurance Plc. stated “At AIICO, we believe that a healthy country is key to achieving the sustainable development goal. This is why we invest in the health of vulnerable people, especially women. Malaria can limit the ability of pregnant women and children to live to their full potential. We are implementing this project in line with our long-term strategy to support a healthy and productive country.”
AIICO Insurance is a leading composite insurer in Nigeria with a record of accomplishment of serving its clients that dates back over 50 years. Founded in 1963, AIICO provides life, health, general and investment management services to create and protect wealth for individuals, families, and corporate customers.