One of the world’s leading independent brand valuation and strategy consultancy, Brand Finance released its annual Brand finance Global 500 report for 2016. According to the report, Allianz tops the list of insurance companies in the world for the third year in a row.
“This excellent ranking shows that our flagship brand strategy as well as our clear focus on the customer and on digitalization are building trust and resonating with our clients around the globe. We would like to thank them for their growing loyalty,” Christian Deuringer, Head of Global Brand Management at Allianz, said.
According to the report Allianz is the only insurance brand to rank among the world’s 50 strongest brands in 2016. The current brand value of Allianz is $ 20,264 from $20,937 in 2015 putting the company at 43rd position up from 44th place last year.
Allianz operates in over 70 countries including Africa. It is among the leaders of the market in South Africa, Kenya, Egypt, Tunisia, Benin, Burkina Faso, Cameroon, Central Africa, Morocco, Ivory Coast, Ghana, Madagascar, Mali, Republic of Congo, Senegal and Togo.
Other Insurers on the top five position on the list includes:
AXA ranked 61 from 52 in 2015. AXA is valued at $18,280 in 2016 from $19,529 in 2015.
China Life Insurance
China Life Insurance ranked 82 from 120 in 2015. China Life Insurance is valued at $14,796 in 2016 from $10,380 in 2015.
Ping An Insurance ranked 100 from 106 in 2015. Ping An Insurance is valued at $12,428 in 2016 from $11,513 in 2015.
Here is the full list of the report.