Anchor Insurance pushes N10bn target with fitness, awareness campaign

Managing Director, Anchor Insurance Limited, Ebose Augustine (middle) with members of staff at the event.
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Chuks Udo Okonta

Determined to achieve its N10 billion gross premium income this year, Anchor Insurance Company Limited, has organised fitness and awareness campaign to educated the public on the need for insurance.

Members of staff of the insurance firm, comprising the marketing team, executive directors as well as the Managing Director, Ebose Augustine took part in the exercise, which held on Saturday, commencing from its branch office in Palmgrove, Ikorodu Road to National Stadium, Surulere, Lagos.

The staff who took part in the exercise shared handbills on the various products of the underwriting firm while engaging in discussion with the people who are willing to understand the details of these insurance covers and possible buy them.

Briefing journalists at the end of the exercise, Executive Director, Technical, Anchor Insurance Limited, Ikuomola Adebisi Adeleke, said: “Anchor is a growing brand. So, the Awareness walk-show is to further deepen the brand value of Anchor and looking at our ambitious growth plan of N10 billion target. So, we are putting every strategy in place to realise our target and this awareness walkshow is one area to raise awareness on our products and services.”

Stating that this walk-show is in its second session, he promised that the company will continue to sustain it in a bid to keep the staff body fit as well as creating awareness that will in the long run, lead to increase in the volume of its policyholders.

He disclosed that the third edition will be held in November, 2020 and could be replicated in some of its branches nationwide, pointing out , that the firm has beat and even surpass expectation, in terms of it profit growth in the last three years.
Stating that Anchor has no tradition for claims default, he said, the insurer takes seriously genuine claims which has led to increased claims payout in the last three years.

The company, he said, will leverage on technology to expand its reach, enhance its service delivery, while satisfying all its stakeholders in the process.

“At Anchor, we are giving value of prompt claims settlement. We are reinventing our process through technology as well as train our people on how to attend to customers. We believe, if we do that, we will be able to give maximum satisfaction to our customers. If we satisfy customers, more customers will come through referral,” he said.

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