Insurfeel Initiative: Growing insurance through touching lives

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Chuks Udo Okonta

Insurance Feel (Insurfeel) Initiative, was developed by the Publisher of Inspenonline, Chuks Udo Okonta, to help promote and bring insurance mechanism closed to the citizenry, by giving them a firsthand experience through awarding a product to them for free in anticipation that they would experience claims payment when they suffer a mishap.

Insurfeel was designed in line with – ‘The Suya Seller Strategy’ – which entails tasting before buying. It stemmed from a research conducted which showed that people who have had positive experience on how insurance works seem to believe and easily embraced the system. This research therefore, necessitates the need to extend insurance experience to more people so as to deepen insurance penetration, provide safety and enhance insurance industry’s profitability.

Insurfeel is targeted towards specific individuals, such as; Students in secondary schools, teachers and people with distinct impact on lives and the society. They would be selected due to their outstanding performance and contributions to human growth.

The initiative is opened to people committed to philanthropy. It is my belief that insurance remains one of the best instruments to fight poverty and make the society a comfortable place for Mankind.

Through Insurfeel, organisation can by means of Corporate Social Responsibility (CRS) donate insurance policies as souvenir and gifts to deserving members of the public.

Groups such as Non Governmental organizations (NGO) committed to improved wellbeing of the citizenry should leverage Insurfeel to assist the need mitigate their risks.

Insurance companies should leverage Insurfeel to donate their products as against the present trend where products from other sectors are donated to the public.