Enterprise Life unveils financial planning solution, AdvantageConnect

From left: Chairman, Enterprise Group Plc, Keli Gadzekpo; Commissioner for Insurance/CEO, National Insurance Commission, Olorundare Sunday Thomas; Managing Director/CEO, Enterprise Life Assurance, Funmi Omo; and Group CEO, Enterprise Group Plc, Daniel Larbi-Tieku during the launch of AdvantageConnect App by Enterprise Life Assurance in Lagos

* Platform to connect Nigerians to a life planner

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Chuks Udo Okonta

Enterprise Life, an innovative insurance company, has launched AdvantageConnect – a solution that will revolutionise insurance and financial planning in Nigeria.

The digital solution was launched today at FourPoints by Sheraton, Victoria Island.

According to the underwriting firm, Advantageconnect is an application that connects individuals with a life planner that will provide tailored life insurance solutions that are specific to the individual’s needs.

Speaking about the need for a life planner and the uniqueness of Advantageconnect, Chief Executive Officer of Enterprise Life, Funmi Omo, said: “Life is full of uncertainties that have been aggravated by changing economic realities. We realised that many people see insurance as an afterthought, but we believe everyone should plan their lives to buy assurance amid life’s uncertainties. We have launched this product to connect people to a life planner next door that will be available as a reliable partner. Advantageconnect gives you the advantage.”

A unique feature of the Advantageconnect app is the seamlessness in connecting with a life planner, who will seek to understand the specific needs of the customer and create a tailored life insurance solution for the customer.

Commending the uniqueness of the solution, the Commissioner for Insurance/Chief Executive Officer of National Insurance Commission, Olorundare Sunday Thomas, said “This is a truly innovative solution and it aligns with our vision at the federal government to fully digitise insurance in Nigeria. I commend the vision of Enterprise Life for leading in this area. With Advantageconnect, I believe more people will have access to insurance and be brought into the financial net.”

With Advantageconnect, more Nigerians will be able to seamlessly access insurance products, connect with a life planner and plan their lives better.

The app is now available on iOS and Google Playstore.

About Enterprise Life

Enterprise Life is a leading provider of innovative and relevant life insurance solutions. The Company prides itself on a needs-based approach to insurance which ensures that their solutions are affordable and truly fit-for-purpose.

Enterprise Life is a subsidiary of Enterprise Group PLC, which is a financial services company with roots dating back to 1924, when it first started operations in Ghana, with over 20 years of experience in the life insurance industry, Enterprise Life is poised to position life insurance as the go-to solution for risk mitigation and savings in all the countries in which it operates.


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