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Chuks Udo Okonta
FBN General Insurance Limited has launched an experiential marketing campaign to sensitise motorists on the benefits of buying original, qualitative auto insurance policy from a trusted insurance firms in the country.
Head of General Business, FBN General Insurance, Olasupo Sogelola, at the launch on Monday in Lagos, said the lackadaisical attitude of the Nigeria’s road users towards auto insurance has been the bane of many automobile owners.
According to him, “A lot of our people would rather not buy auto insurance because they do not think it’s necessary. Some even call it ‘police-let-me-go’, an unfortunate confirmation of the wrong perception of the populace towards auto insurance policies. This has led many to buy fake -and literally worthless- auto insurance policies. However, auto insurance could be the only resort for anyone who ever finds himself involved in a motor accident.”
Speaking on the other hand, the Managing Director, FBNInsurance, owners of FBN General Insurance, Val Ojumah stated that, “anyone who drives an automobile should buy original and qualitative auto insurance from FBN General Insurance. People have had their damaged cars replaced or repaired by us and other 3rd party damages taken care of as well. It is high time we looked beyond auto insurance as something we do because it is mandated by law.”
All through the period of the campaign, various freebies will be given out by FBN General Insurance via a social media engagement. Members of the public are required to take a picture of the damaged car which is displayed in front of the FBN General Insurance office located at 298, Ikorodu Road, Anthony Village, Lagos; give it a catchy caption and post it on FBNInsurance facebook page, or tag @fbninsurance on twitter, with the hashtag fbngeneralauto.
Participants are then required to get their friends to retweet their picture for a chance to win a cool gift every week. Also, customers that buy any of the selected auto policies from FBN General Insurance during this period will get exciting ‘thank you’ gifts. The campaign will run from now till March 20, 2016.
FBN General Insurance Limited is a subsidiary of FBN Insurance, an FBN Holdings company associated with the Sanlam Group, licensed to transact general insurance business in Nigeria.