N300m Insurance rebranding project begins June 1

From left: Head, Corporate Affairs National Insurance Commission, Rasaaq Salami; Vice Chairman Sub Committee Publicity of the Insurers Committee/Managing Director, NSIA Insurance Company Limited, Ebelechukwu Nwachukwu and Head, corporate affairs, Nigerian Insurers Association, Davis Iyasere at the event.

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Chuks Udo Okonta

Insurance industry rebranding project will commence on Friday, June 1, Inspenonline can report.

Vice Chairman Sub Committee Publicity of the Insurers Committee, who is also the Managing Director, NSIA Insurance Company Limited, Ebelechukwu Nwachukwu, disclosed this today, at a press conference in Lagos.

She noted that the industry having put all the necessary requirements in place, is set to launch the project which is expected to transform insurance operations in the country.

Mrs Nwachukwu also maintained that the National Insurance Commission (NAICOM), in partnership with insurance operators, has set out seven cardinal goals that will be vigorously be pursued to take the industry to lofty heights.

To promote the project, NAICOM has contributed N40 while most companies have also made their contributions towards the initiative.

Mrs Nwachukwu

Earlier, insurance operators had agreed to raise 50 per cent of the funds for the rebranding project from companies gross premium income, and the balance 50 per cent, shared evenly amongst themselves.

The initiative, according to the committee, will be driven via social media, print and electronics, adding that greater attention will be on the social media due to the youth population.

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