Chuks Udo Okonta
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NSIA Insurance Limited, as part of efforts to educate the public more on its operations has kick-off the second quarter of the year 2022 with the launch of a new radio campaign.
A statement by the firm’s Manager, Brands & Corporate Communications, Sylvia Ogala, noted that the ccampaign was meant to reach a diverse range of prospective customers, shed light on NSIA Insurance business operations and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”.
She submitted that it would also presents an opportunity to communicate effectively the value of the firm’s product offerings and tailor-made services.
She said there are five elements of the radio campaign, which are: Spot Adverts (April 4 – May 11) – 6 weeks; Time Check (May 2 – July 6) – 10 weeks; Hypes (June 14 – July 19) – 6 weeks; Live Appearances (July 5 – July 26) – 4 weeks and Sponsorship (July 18 – October 3) – 12 weeks
The first 2 elements focus on creating increased awareness for the Brand, after which the hypes will dwell more on Plan i as life’s backup plan. Then there will be Live Appearances featuring #NSIApeople which will focus on its business operations and product offerings, she posited.
She noted that the campaign will run on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano, adding that for more details, the public should visit https://nsiainsurance.com/NSIAPlanICampaign.
According to the Managing Director/CEO of NSIA Insurance, Ebelechukwu Nwachukwu, “The insurance industry has undoubtedly progressed over the years, but we are not where we should be. Many individuals still need to embrace insurance as a necessity, from health insurance to life insurance, ensuring that all their assets are protected. Getting a Plan i for different stages of life is critical.”
NSIA Insurance Limited is a first-class composite insurance company driven by Integrity, Care, Innovation, and Professionalism. The Head Office is in Lagos, with a strong regional presence in Abuja and an extensive network in strategic states across the country. NSIA Insurance offers a wide range of insurance services at competitive rates to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers.
NSIA Insurance Limited (Nigeria) is part of NSIA Participations, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal, and Togo.
