From left: Vice President, Association of Registered Insurance Agents of Nigeria, Olusegun Padoye; President, Ademola Ifagbayi and Director, External Communications, Itoya Moses at the event.
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Chuks Udo Okonta
Insurance agents across all underwriting firms, today embarked on a fitness walk and awareness campaign to educate the public the need to secure their children and wards education with insurance.
The agents armed with fliers and other awareness kits, walked from Tafawa Balewa, Square (TBS) Broad Street to Marina Lagos, educating the masses the need to secure their lives and properties with insurance.
President, Association of Registered Insurance Agents Of Nigeria (ARIAN), Ademola Ifagbayi, said the purpose of the event was to educate the public about insurance, adding that the major challenge the industry is contending with is poor public knowledge of insurance.
Participants at the event
According to him, the theme of the campaign, ‘Secure Child Education/Secure the Future/Save Nigeria’, was crafted to educated the public the essence of planing their children education with insurance.
He urged parents to plan their children education when they are young, stressing that with the situation of the economy, it would be difficult for some parents to send their children to tertiary institutions if no proper arrangements are made now.
He noted that the campaign will be extended to schools and other institutions especially at the grassroots, stressing that strong agency system remains the panacea for deepening insurance penetration.
From left: Director, External Communications, Association of Registered Insurance Agents of Nigeria, Itoya Moses and President, Ademola Ifagbayi at the event.
Ifagbayi, said Lagos Island was considered for the campaign because it is the business hub of the state. He maintained that the interaction with the people in the area, who came from different parts of the state to transact business, will really help transmit the message to the grassroots where they reside.
He applauded insurance firms for supporting the initiative and pledged to sustain the yearly campaign which he said is changing the negative perception some people have about insurance.