By Jimmy John
Grooming brand Gillette will provide an insurance cover of up to INR100,000 ($1323) for 50,000 barbers as they return to business from the COVID-19 lockdown.
Given the nature of their work, the barber community is at a high risk of COVID-19 and so Gillette has announced the ‘Gillette Barber Suraksha Programme’ through which it will provide insurance cover and also educate, protect and provide resources to the barber community.
Gillette has also curated a special product kit for barbers comprising a face shield, sanitiser and the company’s products covering two-month’s supply of essential products. The company will co-create education videos on safety and hygiene measures that will help barbers create a safe salon experience for themselves and their customers. These videos will cover concerns regarding maintaining social distancing while attending to clients, effective hand cleansing and tool disinfecting techniques among others.
As part of the campaign, Gillette India has also launched a film supported by brand advocate cricketer Sachin Tendulkar that takes consumers through a nostalgic journey, reminiscing the various instances they must have experienced at barber shops. Through the film, Gillette showcases the holistic support that is being given to barbers to enable them to get back to business.
Asia Insurance Review